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Having bought plenty of cars in our own lifetimes, we know just how quickly talk of APR and interest can zap the thrill of procuring a new set of wheels. That's why it doesn't matter whether you're financing a new BMW or pristine used car, BMW of the Main Line vows to make it as easy. We don't want to be a killjoy who deflates the thrill that comes with buying?

All it takes is one glance at the BMW i8 concept to know that it's the future Bavarian automotive design. The BMW i8 is stunning yet classy; daring yet subtle; performance-driven and elegant at the same time. And that's just at a glance. Trust us when we say that things get even better once you get a look at the upcoming production model's performance specs.

Not willing to simply take our word…

Every year, the Institute of Electrical & Electronics Engineers (IEEE) hold their Electric Vehicle Conference. The group aims to better humanity through the use of technology, so it only makes sense that they would hold an event to further explore how zero-emission travel can be made into a sustainable reality.

Why the long spiel about the I-Triple-E? Simply put, everyone at BMW of the Main Line is quite thrilled for this year's conference. The reason…

BMW invites you take everything you think you know about diesel and throw it out the window. With BMW Advanced Diesel, none of the old rules apply. Instead of being dirty, expensive, and slow, it's clean, economical and performance driven. Not to mention convenient.

To prove BMW Advanced Diesel can have a profound impact on your life, BMW of the Main Line would like to present you with a couple of scenarios.

Scenario 1?

BMW Group Plans to Build a New South Carolina Plant

Have you seen an increasing number of new BMWs cruising the streets of Bala Cynwyd. However, this is not the only place in which many drivers are choosing BMW growing enthusiasm. Consumers across the globe are becoming BMW enthusiasts.  In an effort to please drivers' strong desire for impressive handling, speed and elegant appearance, BMW manufactured more than 70 percent more BMW cars than in the previous year. This increase marks the largest number of…

The Future of BMW

Happy belated New Year! With roughly a month's worth of celebrating behind us, BMW of the Main Line would like to take a moment to explore exactly what BMW expects in days ahead.

At this time, all signs point to a sunny year with significant growth expected for the luxury car segment worldwide. Exactly how much is significant? Friedrich Eichiner, CFO, BMW indicates it will grow twice as fast as the overall auto industry…

BMW Milestones: A 2011 Retrospective

Call us nostalgic, but at the end of every year, BMW of the Main Line, likes to sit down together and talk about all of the notable milestones BMW hit over the course of the past 12 months. Not only is a way to reminisce over those "remember-that" moments; it helps us a gauge how high to raise the bar in the New Year. Like previous gatherings, BMW of the Main Line thoroughly enjoyed looking…

BMW Improves Interface of BMW Online

Attention owners of BMW vehicles equipped with BMW Online, model years 2009 or newer! BMW is improving the BMW Online interface to be more visually appealing and easier to use. If you own a 2009-2012 model BMW equipped with BMW Online, you can expect the system to receive an update, which will automatically overrule the current user interface and streamline BMW ConnectedDrive functionality.

Don't worry, by "streamline", BMW of the Main Line does not?

BMW is Not Discontinuing the 3 Series Touring Wagon

There is nothing we enjoy more here at BMW of the Main Line, serving the Philadelphia region, than negating shocking gossip. As you would expect, we wince when we see BMW fanatics upset about rumors, especially over nothing. That being said, you can picture the delight it brings us to pronounce that the rumors concerning the believed discontinuation of the 3 Series Touring Wagon are not true.

Naturally, here at BMW of the Main Line…

Updates to the BMW 3 Series

The BMW 3 Series represents luxury, reliability, and performance. Consisting of eight unique models (i.e., the BMW 3 Series Sedan, BMW ActiveHybrid 3, BMW 3 Series Touring wagon, BMW 3 Series Coupe, BMW 3 Series Convertible, BMW M3 Sedan, BMW M3 Coupe and BMW M3 Convertible),it has been a symbol of the German automaker's quality for a long time now. And, for this 2012 BMW 3 Series, BMW is sprucing it up…

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