BMW of the Main Line

Having bought plenty of cars in our own lifetimes, we know just how quickly talk of APR and interest can zap the thrill of procuring a new set of wheels. That's why it doesn't matter whether you're financing a new BMW or pristine used car, BMW of the Main Line vows to make it as easy. We don't want to be a killjoy who deflates the thrill that comes with buying?

Like anyone with a sense of humor, the hard-working men and women at BMW have been known to have a little fun on the first of April. Last year, they introduced the BMW M3 Pickup, which gave everyone at BMW of the Main Line a good laugh. And this year? BMW used its sponsorship of the 2012 Olympic Games as leverage in creating its best prank to date.

Specifically, BMW put out a print ad…

All it takes is one glance at the BMW i8 concept to know that it's the future Bavarian automotive design. The BMW i8 is stunning yet classy; daring yet subtle; performance-driven and elegant at the same time. And that's just at a glance. Trust us when we say that things get even better once you get a look at the upcoming production model's performance specs.

Not willing to simply take our word…

Every year, the Institute of Electrical & Electronics Engineers (IEEE) hold their Electric Vehicle Conference. The group aims to better humanity through the use of technology, so it only makes sense that they would hold an event to further explore how zero-emission travel can be made into a sustainable reality.

Why the long spiel about the I-Triple-E? Simply put, everyone at BMW of the Main Line is quite thrilled for this year's conference. The reason…

BMW invites you take everything you think you know about diesel and throw it out the window. With BMW Advanced Diesel, none of the old rules apply. Instead of being dirty, expensive, and slow, it's clean, economical and performance driven. Not to mention convenient.

To prove BMW Advanced Diesel can have a profound impact on your life, BMW of the Main Line would like to present you with a couple of scenarios.

Scenario 1?

Have you seen an increasing number of new BMWs cruising the streets of Bala Cynwyd. However, this is not the only place in which many drivers are choosing BMW growing enthusiasm. Consumers across the globe are becoming BMW enthusiasts.  In an effort to please drivers' strong desire for impressive handling, speed and elegant appearance, BMW manufactured more than 70 percent more BMW cars than in the previous year. This increase marks the largest number of…

BMW kicked off this year's GRAND-AM season with their quintessential BMW Performance 200 race at Daytona International Speedway, in Florida.  BMW entered 16 BMW models into the event's Grand Sport and Street Tuner classes, including the BMW M5, which served as the performance automaker's pace car, and the new BMW 3-Series - just featured at the North American International Auto Show.

BMW was not only  honored but extremely excited to sponsor the 2012…

The fastest, lithest, strongest, most focused and determined athletes in the world will be competing at the Olympic Games in London, this year. One of the things the London Organization Committee, the collective responsible for planning the event's logistics, has been mulling over is VIP transportation. As we all know, many powerful individuals from across the globe attend the games. After weighing all options, including public transit, the group finally decided on a fleet…

Happy belated New Year! With roughly a month's worth of celebrating behind us, BMW of the Main Line would like to take a moment to explore exactly what BMW expects in days ahead.

At this time, all signs point to a sunny year with significant growth expected for the luxury car segment worldwide. Exactly how much is significant? Friedrich Eichiner, CFO, BMW indicates it will grow twice as fast as the overall auto industry…

Call us nostalgic, but at the end of every year, BMW of the Main Line, likes to sit down together and talk about all of the notable milestones BMW hit over the course of the past 12 months. Not only is a way to reminisce over those "remember-that" moments; it helps us a gauge how high to raise the bar in the New Year. Like previous gatherings, BMW of the Main Line thoroughly enjoyed looking…